Look at sales data and trends\u00a0<\/strong><\/h2>\nThe first step is always to figure out which products will be included in your gift guide. One way to decide is to go through the data. If you understand your top sellers and your market segments, you can easily tailor your holiday catalog to meet everyone\u2019s needs.<\/p>\n
DCatalog\u2019s flipbooks<\/a> include advance analytics trends. This means from year-to-year you can see which products are searched the most. You can also identify which aspects of the previous year\u2019s catalog drew the most attention. Overall, the more information you have the better equipped you will be as you start to build. Looking at data about the market from prior years shows why being knowledgeable is so important.<\/p>\n![\"Create](\"https:\/\/dcatalog.com\/wp-content\/uploads\/2018\/10\/Holiday-Sales-2017.png\")
<\/p>\n
Make it a team effort<\/strong><\/h2>\nWhy go at it alone? Your coworkers will often have information that you did not even know you needed. It is helpful to check in with different departments to compile the most information. Your sales team will be most useful, as they can provide qualitative data. Numbers and trends are great, but your sales team knows first-hand what consumers are looking for. When you create, make use of everything that is at your fingertips.<\/p>\n
Talk your customers as you create<\/strong><\/h2>\nWho knows what customers want better than the customer? It is never a bad idea to talk to your customers. It can save you a lot of time and headache in the long-run. They can provide insight into their desires as you begin you build your catalog. \u00a0Customers who engage with brands online, report spending 20% to 40% more on that company’s products<\/a>. To accomplish this, you will want to use social media. Post a poll on Twitter or ask for comments on your Instagram. For more information on how to best utilize social media, check out our earlier post<\/a>.<\/p>\nCategorize your\u00a0products in the holiday catalog<\/strong><\/h2>\nIt is no secret that a good design for your holiday catalog is crucial. Categorizing your products is not easy however. It is important to remember who your customers are and why they will be using your catalog. If you are a big-box store it may be best to break up your holiday catalog by department. If you are a specialty men\u2019s store you may want to categorize by type of customer.<\/p>\n
When it comes to design, DCatalog tries to make it easy. We give you the ability to replace pages, so you can make small changes without having to create a new catalog all over again. It also means you can reuse catalogs year-to-year and simply replace outdated pages. Check out how organized and clean our customer’s holiday catalog is!<\/p>\n
![\"Create](\"https:\/\/dcatalog.com\/wp-content\/uploads\/2018\/10\/Categorize-Items-1024x490.png\")
<\/p>\n
Include bundles in your holiday catalog<\/strong><\/h2>\nFinally, we recommend showcasing bundles. Individual items are great, but bundles are useful for several reasons. It will guide the customer and help them understand which items can be used together.\u00a0Research suggests that 80% of consumers\u00a0appreciate customized bundles<\/a> and are more likely to make a purchase as a result. Bundles will also give you the opportunity to upsell, and who doesn\u2019t love that? For more information on how to best bundle your products check out this great blog post<\/a>!<\/p>\nClosing Thoughts<\/strong><\/h2>\n
<\/p>\n
Make it a team effort<\/strong><\/h2>\nWhy go at it alone? Your coworkers will often have information that you did not even know you needed. It is helpful to check in with different departments to compile the most information. Your sales team will be most useful, as they can provide qualitative data. Numbers and trends are great, but your sales team knows first-hand what consumers are looking for. When you create, make use of everything that is at your fingertips.<\/p>\n
Talk your customers as you create<\/strong><\/h2>\nWho knows what customers want better than the customer? It is never a bad idea to talk to your customers. It can save you a lot of time and headache in the long-run. They can provide insight into their desires as you begin you build your catalog. \u00a0Customers who engage with brands online, report spending 20% to 40% more on that company’s products<\/a>. To accomplish this, you will want to use social media. Post a poll on Twitter or ask for comments on your Instagram. For more information on how to best utilize social media, check out our earlier post<\/a>.<\/p>\nCategorize your\u00a0products in the holiday catalog<\/strong><\/h2>\nIt is no secret that a good design for your holiday catalog is crucial. Categorizing your products is not easy however. It is important to remember who your customers are and why they will be using your catalog. If you are a big-box store it may be best to break up your holiday catalog by department. If you are a specialty men\u2019s store you may want to categorize by type of customer.<\/p>\n
When it comes to design, DCatalog tries to make it easy. We give you the ability to replace pages, so you can make small changes without having to create a new catalog all over again. It also means you can reuse catalogs year-to-year and simply replace outdated pages. Check out how organized and clean our customer’s holiday catalog is!<\/p>\n
<\/p>\n
Include bundles in your holiday catalog<\/strong><\/h2>\nFinally, we recommend showcasing bundles. Individual items are great, but bundles are useful for several reasons. It will guide the customer and help them understand which items can be used together.\u00a0Research suggests that 80% of consumers\u00a0appreciate customized bundles<\/a> and are more likely to make a purchase as a result. Bundles will also give you the opportunity to upsell, and who doesn\u2019t love that? For more information on how to best bundle your products check out this great blog post<\/a>!<\/p>\nClosing Thoughts<\/strong><\/h2>\n
Who knows what customers want better than the customer? It is never a bad idea to talk to your customers. It can save you a lot of time and headache in the long-run. They can provide insight into their desires as you begin you build your catalog. \u00a0Customers who engage with brands online, report spending 20% to 40% more on that company’s products<\/a>. To accomplish this, you will want to use social media. Post a poll on Twitter or ask for comments on your Instagram. For more information on how to best utilize social media, check out our earlier post<\/a>.<\/p>\n It is no secret that a good design for your holiday catalog is crucial. Categorizing your products is not easy however. It is important to remember who your customers are and why they will be using your catalog. If you are a big-box store it may be best to break up your holiday catalog by department. If you are a specialty men\u2019s store you may want to categorize by type of customer.<\/p>\n When it comes to design, DCatalog tries to make it easy. We give you the ability to replace pages, so you can make small changes without having to create a new catalog all over again. It also means you can reuse catalogs year-to-year and simply replace outdated pages. Check out how organized and clean our customer’s holiday catalog is!<\/p>\n Finally, we recommend showcasing bundles. Individual items are great, but bundles are useful for several reasons. It will guide the customer and help them understand which items can be used together.\u00a0Research suggests that 80% of consumers\u00a0appreciate customized bundles<\/a> and are more likely to make a purchase as a result. Bundles will also give you the opportunity to upsell, and who doesn\u2019t love that? For more information on how to best bundle your products check out this great blog post<\/a>!<\/p>\nCategorize your\u00a0products in the holiday catalog<\/strong><\/h2>\n
<\/p>\nInclude bundles in your holiday catalog<\/strong><\/h2>\n
Closing Thoughts<\/strong><\/h2>\n